Company News, Marketing News

Dollar Shave Is Official Razor of March Madness, Inks Deal with College Hoop Star

Gonzaga's Drew Timme is brand's "chin-fluencer." DSC rolls out new TV commercial.

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By: Christine Esposito

Editor-in-Chief

Dollar Shave Club has been named the official razor of the NCAA and March Madness, and the Unilever-owned brand has signed a NIL deal with college basketball player Drew Timme of Gonzaga. Rules have changed around NCAA athletes and endorsements. Athletes can now earn compensation from their name, image and likeness. Unilever is an official corporate partner of the NCAA. Dollar Shave Club’s is calling Timme the first and only “chin-fluencer.” The effort is part of the brand&#039...

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